From Lagos to London and back to the world — in less than a decade, Afrobeats went from niche to the genre that every producer, label, and playlist algorithm is chasing. We trace the lineage, the gatekeepers it bypassed, and the artists who refused to wait for permission. This is the story of the most important genre shift of the century.
Read Feature →They've turned down three major label deals in two years. Their answer is always the same: not yet, and maybe never. We sat down with the East London duo to understand what it actually costs to say no — and why they believe it's the only decision that has kept their music worth listening to.
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